While easyBIZprinting is technically a 12-year-old corporation – it’s management, employees and reputation go back almost 30 years. Our history in the printing industry started three generations ago, with Elefterios Trochalakis. Elsa’s grandfather and father were both in the printing industry working with film negatives and printing plates.
Elsa Kitts used to run her family’s print shop, Infinity Color. Infinity came to Santa Clara in 1988, to the 3040 Lawrence Expressway location. Elsa’s formal start in the family business started after she completed grad school. However, she grew up in the print world – helping out after school during high school. Her early memories include the excitement of visiting her dad’s shop as a young child. Her career in printing started with Infinity Color. She started working full time at Infinity Color to help build the client base and help her father transition from traditional printing and photo into the digital era.
Infinity Color evolved and merged into easyBIZprinting in 2013.
Paul Mashburn was a print broker, with a strong client base in Silicon Valley. He has been selling print since 2000. His career first started in the radio industry, working for LIVE105 when it was one of the premier radio stations in the Bay Area during the 1990s. His personality was perfect for entertaining and engaging his audience. Elsa first met Paul while he was with the radio station – thru mutual friends. He changed careers in 2000 and his first job in selling print was with Photobition in Santa Clara. This is where he first started working with some of the same clients he has today. His client base built up and he ventured out on his own to start easyBIZprinting and broker the work.
With the merger of Infinity Color and easyBIZprinting - both small format and large format production were combined under one roof.